Are you familiar with the “Moment of Greatness” paradox?
It’s the feeling of butterflies in your stomach..
Right before you make a decision.
You want to do it as you know the upside could be great..
But you also are SCARED to do it because it’s…
It’s a “fight or flight” response that we all get.
Very normal and it’s how we are wired.
Here’s an example:
In early 2020, I wanted to hire a marketing coach.
I found one that was $10K upfront.
I have no problem in investing in my development..
But usually it’s spread out over the year.
This was $10K upfront.
It was UNCOMFORTABLE to decide.
This coach had shown me dozens of student successes.
Proof of concept and results.
He had EVERYTHING I needed to solve my problem.
I was still hesitant.
That’s when I realized that I was in my own head.
This was a “Moment of Greatness” opportunity.
I leaned towards discomfort and joined.
3 months later?
I 10X’ed my investment in <90 days.
I’ve seen this play out thousands of times in my life.
The UNCOMFORTABLE choice to..
Start in sales (Became a successful career)
Ask the girl in the buffet line on a date (Married her)
The most uncomfortable decisions in life..
Are usually the ones with the greatest upside.
Do you agree?