fbpx Free On-Demand Webinar: How to Sell More and Earn More Without Needing Years of Experience!Join for Free NOW!

The “Moment of Greatness” Paradox

Are you familiar with the “Moment of Greatness” paradox?

It’s the feeling of butterflies in your stomach..

Right before you make a decision.

You want to do it as you know the upside could be great..

But you also are SCARED to do it because it’s…


It’s a “fight or flight” response that we all get.

Very normal and it’s how we are wired.

Here’s an example:

In early 2020, I wanted to hire a marketing coach.

I found one that was $10K upfront.

I have no problem in investing in my development..

But usually it’s spread out over the year.

This was $10K upfront.

It was UNCOMFORTABLE to decide.

This coach had shown me dozens of student successes.

Proof of concept and results.

He had EVERYTHING I needed to solve my problem.


I was still hesitant.

That’s when I realized that I was in my own head.

This was a “Moment of Greatness” opportunity.

I leaned towards discomfort and joined.

3 months later?

I 10X’ed my investment in <90 days.

I’ve seen this play out thousands of times in my life.

The UNCOMFORTABLE choice to..

Start in sales (Became a successful career)

Ask the girl in the buffet line on a date (Married her)


The most uncomfortable decisions in life..

Are usually the ones with the greatest upside.

Do you agree?



Leave a Reply

%d bloggers like this: