There are two ways to acquire knowledge:
The “Free Way” and the “Paid Way.”
I used to love the “Free Way” until I realized it cost me more..
Here’s what I mean:
In 2011, I realized I was still eating like a college kid.
I had gained 20+ lbs since college and didn’t feel great.
I had lost muscle and gained fat.
So I started obsessively reading blogs online and..
YouTubing workouts and nutrition online.
I did this for 2 years.
Lots of trial and error.
I was hitting the gym for 2 hours/day and I ate better too.
But after 2 years..
I still did NOT like the way I looked in the mirror.
I decided to hire a dietician and personal trainer.
It cost about $8K+ but after 60 days..
I had lost 15+ lbs and was down to <8% bodyfat.
AND I reduced my workout time to 45 minutes/day.
More importantly, I felt MORE CONFIDENT!
(And that helps in sales)
That’s also when I realized my “Free Way” over the last 2 years cost me MORE than I realized.
Even if I based it on the wasted extra hour at the gym..
An extra 1 hour/week X 6 Days/week X 52 Weeks..
That’s 312 hours wasted.
624 hours wasted in two years.
At a conservative $100/hour..that’s 624 hours X $100/hour..
That’s a $62,400 in wasted opportunity cost.
AND it doesn’t even include the time loss in scrolling blogs.
And the loss in confidence.
And the deals I could have closed with MORE confidence.
Investing $8K was NOTHING in comparison to -$62,400.
I’ve learned from that.
I’ll still consume content for free..
But if there’s an opportunity to invest to save time..
Assuming it’s a good fit, I’m ALL IN.
As time once wasted..NEVER comes back.
Do you agree?
PS Want to accelerate your sales results FASTER and to stop wasting your own time? Send me a DM to work together!
#sellmoresellbetter #saleslife #sales