Our treadmill broke recently.
It just stopped working.
I tried to fix it for 30 minutes but couldn’t get it to work.
I knew I had two options:
1) I could YouTube it and spend hours trying to figure it out.
2) I could hire a fitness equipment repair company to fix it.
The company charges $150 to diagnose and to do basic fixes.
Since I VALUE my time as well beyond $150/hour, I scheduled it.
The repair guy took apart the main console in 5 minutes.
Within seconds, he saw the issue and fixed it.
Total repair time?
10 minutes max.
I HAPPILY paid $150 for his 10 minutes of work.
Because I just saved myself hours of trying to figure it out.
Which equates to thousands of potential revenue dollars.
It was paying $150 vs. losing out on thousands.
My additional COI (Cost of Inaction) would have been an unhappy wife who couldn’t use the treadmill.
I wasn’t paying for 10 minutes of labor..
I was paying $150 to give me back time so I can do what I enjoy.
This is the power of understanding value.
When you internalize this for your own life, it allows you to sell more effectively too.
If you’re struggling to sell value or enterprise deals..
I can almost guarantee you that you haven’t internalized true value in your own life 🤷🏻♂️
Do you agree?